Your Internal Team. Agentic Outcomes. Without the Army.
The commerce operating model is being rewritten by AI agents. Rambler helps B2B manufacturers and retailers design and deploy it — building the data foundations agents trust, the platforms agents run on, and the commercial workflows agents execute autonomously. One expert. Outcome-based. No bench, no offshore, no markup chain.
AI Agents Now Handle →Supplier onboarding & content enrichmentB2B quote generation & follow-upMarketplace assortment intelligenceReal-time data quality & MDM enforcementOrder status, returns & service resolutionRetail marketplace content optimizationProcurement approvals & workflow orchestrationCart recovery & re-engagementPipeline forecasting & churn predictionProduct discoverability for AI shopping agentsAI Agents Now Handle →Supplier onboarding & content enrichmentB2B quote generation & follow-upMarketplace assortment intelligenceReal-time data quality & MDM enforcementOrder status, returns & service resolutionRetail marketplace content optimizationProcurement approvals & workflow orchestrationCart recovery & re-engagementPipeline forecasting & churn predictionProduct discoverability for AI shopping agents
The Rambler Model
The GSI Playbook. Without the GSI Bill.
Large system integrators and agencies used to own digital commerce transformations. 7-figure engagements. 30-person teams. Offshore centers. Junior consultants billing at partner rates. You've seen the decks. You've waited 6 months for a roadmap.
Rambler was built on a simple premise: the outcomes those firms deliver can be achieved with one expert, AI tools that compress the analyst layer, and an engagement model built around your results — not our utilization rates.
"I've built the practices. I've trained the consultants. I've managed the programs. Now I come in and do the same work directly — and I can do it faster, for less, with more accountability."
Whether you need a strategic caddie to guide your internal team, a fractional commerce executive to run a transformation, or an outcome-based partner tied to your revenue growth — Rambler is built for it.
The Old Model vs. The Rambler Model
Before30-person GSI team with offshore delivery and a rotating partner
RamblerOne seasoned practitioner who has run the exact same engagement — embedded in your team
Before6 months of discovery before a recommendation
RamblerAI-accelerated assessment in weeks, board-ready roadmap in days
BeforeTime-and-materials billing regardless of outcomes
RamblerFlexible model — retainer, project, or mutual benefit / outcome-based contract
BeforeInstitutional knowledge walks out the door after go-live
RamblerEmbedded knowledge transfer — your team owns the outcome after we're done
Who We Work With
Built for Three Types of Commercial Leaders
If you're running a B2B manufacturer, a retailer building or operating a marketplace, or a brand looking to sell through major retail channels — Rambler was built for you.
⚙
Segment 01
B2B Manufacturers & Distributors
You're running complex commercial operations — dealer portals, distributor relationships, CPQ, multi-region pricing. Your digital capabilities are lagging your revenue ambitions.
$100M – $3B+ in revenue
◈
Segment 02
Retailers Building or Operating Marketplaces
You want to expand your assortment, attract new suppliers, and grow GMV without expanding your inventory risk. Marketplace is the model — and Mirakl is the platform.
Mid-market to enterprise retailers
✦
Segment 03
Brands Selling Through Retail Marketplaces
You're a brand — or aspiring to become one — looking to access retail marketplace channels like Ulta Beauty. We know the buyers, the requirements, and what it takes to get listed and scale.
Emerging to established brands
The Agentic Shift
The Commerce Operating Model Is Being Rewritten. Right Now.
AI agents aren't a future capability. They're live in production, running supplier workflows, generating B2B quotes, handling customer service, and optimizing retail content — at companies that decided to move. The question isn't whether to adopt agentic commerce. It's whether you'll design it intentionally or inherit the consequences of not doing so.
Agents onboard suppliers, enrich content, enforce compliance, and flag performance issues — without a team managing the queue.
Workflow & Data
AI Data Stewardship
MDM-backed AI agents continuously monitor data quality, flag anomalies, and trigger enrichment — so your AI models always run on clean data.
B2B Commerce
Agentforce Sales & Service
AI agents handle CRM updates, quote follow-up, order status, and routine service — giving your commercial team leverage without adding heads.
Agentic Retail
Merchant & Buyer Agents
AI merchandising agents optimize placement and pricing in real time. AI buyer agents personalize every session and convert the carts your team would never manually chase.
Discoverability
Agent-Ready Product Data
AI shopping agents in ChatGPT, Google, and Perplexity surface products on behalf of buyers. Your catalog needs to be structured for agents to find it — not just search engines.
The Foundation
Clean Data First. Always.
"Every failed AI deployment we've seen traces back to the same root cause: agents built on bad data. We build the MDM foundation before we design the agents."
We're not a consulting firm. We're your embedded commerce expert — operating at whatever level your team needs, from hands-on program management to boardroom strategy.
◎
Strategic Caddie
You have a capable internal team. You need someone who's done this before to guide the strategy, challenge the vendors, and make sure the decisions hold up.
Platform selection advisory
Business case & board readiness
Vendor negotiation coaching
◉
Fractional Commerce Executive
You need someone to run the program — embedded, accountable, operating at VP or C-suite level — without adding a full-time executive or agency overhead.
Program & delivery leadership
Cross-functional stakeholder alignment
Ongoing digital operations ownership
◈
Outcome-Based Partner
Tie our compensation to your results. Revenue uplift, cost reduction, GMV growth — we'll agree on the outcomes and structure a mutual benefit contract around them.
Revenue-share or success fee models
Costs stay flat; upside shared
Best for marketplace & GMV growth
Your costs stay flat. Your outcomes don't have to. Let's build the business case.
Every Rambler engagement is designed for where commerce is going — not where it's been. Four problems. Four paths. All built on the foundation AI agents need to actually work.
Solution 01 · Marketplace & New Revenue Models
Scale Revenue Through New Commercial Models
"We want to launch a marketplace, add dropship, or reach customer segments our sales team can't serve cost-effectively — and we want AI doing the operational work that used to require a team."
Your high-touch sales model can't reach SMB customers profitably
Cost-to-serve is too high for smaller accounts. AI-powered marketplace agents now handle discovery, onboarding, and reorder autonomously — no rep required in the loop.
02
Supplier onboarding is a manual bottleneck killing your time-to-assortment
AI agents can intake supplier data, validate compliance, enrich product content, and trigger activation workflows autonomously — compressing weeks into hours.
03
You want assortment intelligence, not just assortment volume
AI demand signals and predictive assortment tools surface which categories to open, which suppliers to prioritize, and where GMV is leaking — before it shows up in a quarterly report.
04
Your marketplace is live but underperforming — and nobody knows why
Agentic analytics continuously surface suppressed listings, pricing gaps, and supplier performance anomalies in real time. Not next quarter. Now.
What Rambler Does
Marketplace strategy, business case, and board-ready ROI model
Customer segmentation and AI-driven supplier portfolio design
Mirakl platform selection, configuration, and implementation advisory
Agentic supplier onboarding — AI agents handle intake, content enrichment, compliance checks, and activation end-to-end
Agentforce for marketplace ops — autonomous supplier comms, dispute handling, reorder triggers, and performance alerts
Predictive assortment strategy: AI demand signals mapped to supplier recruitment priorities
AI-powered retail media: intelligent ad placement, attribution modeling, and supplier billing automation
Dropship and 3P integration with existing commerce stack
Pilot market definition and phased global rollout roadmap
Starts with a Marketplace Readiness Assessment — a 2–4 week AI-accelerated sprint delivering a business case, platform recommendation, and an agentic operations blueprint your board can fund and your team can execute without growing headcount.
Reduce Friction in Internal Workflows & Data Operations
"Our teams are drowning in approvals, manual data entry, and disconnected systems. We can't scale — and we need AI to automate the work, not just the alerts."
Product data is inconsistent across systems — killing downstream commerce and AI
Bad master data doesn't just break catalog pages — it poisons every AI model you train on it. MDM solves it at the source so every system, agent, and model works from the same truth.
02
Approval workflows live in email chains — and AI can't touch them
Unstructured approval processes are invisible to automation. Regrello replaces inbox chaos with structured, event-driven workflows that AI agents can monitor, escalate, and complete without human hand-holding.
03
You're trying to deploy AI but your data isn't ready to support it
LLMs and agentic systems are only as good as the data they operate on. We build the MDM and governance foundation that makes AI deployments actually work.
04
Supply chain and commerce teams make decisions on stale, siloed information
Disconnected systems create costly lag between what happened and when your team knows about it. AI-powered data pipelines collapse that gap to near-real-time.
What Rambler Does
AI-accelerated current-state audit: map every manual handoff, approval bottleneck, and data gap costing you money
MDM strategy and Informatica implementation advisory — the data foundation AI runs on
Regrello agentic workflow design — supplier onboarding, new product launch, procurement, and compliance — fully event-driven and AI-monitorable
AI data stewardship agents — automated data quality scoring, anomaly detection, and enrichment that runs continuously without a team of data managers
Supply chain and commerce data integration architecture — one version of truth across ERP, PIM, OMS, and marketplace
AI readiness assessment: what your data estate needs to support LLM and agent deployments
Cross-functional adoption playbook — so the humans trust and use what the agents build
Starts with a Workflow & Data Friction Audit — an AI-accelerated assessment that maps your highest-cost manual processes, scores your data estate for AI readiness, and prioritizes what to automate first for maximum ROI.
"We need to connect our sales, service, revenue, order management, and commerce into one system — and use AI agents to do the operational work that's currently eating our team's time."
Salesforce Sales CloudSalesforce Service CloudRevenue CloudSalesforce OMSSalesforce CommerceAgentforceRegrello
The Problems We Solve
01
Your B2B buyers expect Amazon-like self-service — and your reps are still taking orders manually
Self-service portals, real-time pricing, and AI-assisted order management are now table stakes. Companies that haven't built them are losing deals to competitors who have.
02
Your sales team spends more time on admin than on selling
Agentforce sales agents handle opportunity research, CRM updates, quote follow-up, and pipeline reporting autonomously — giving your reps back the time they need to close deals.
03
Your CPQ process is manual, slow, and full of errors
AI-assisted configuration and quoting compresses quote cycle times from days to minutes — and eliminates the order errors that damage customer relationships.
04
Service agents are answering the same questions your portal should handle
Agentforce service agents handle order status, returns, warranty claims, and account inquiries 24/7 — escalating only the cases that genuinely need a human.
What Rambler Does
B2B commerce strategy: portal, B2B2C, and dealer/distributor models — designed for an agentic future
Salesforce Sales + Service + Commerce end-to-end architecture with Agentforce integration
Agentforce Sales Agent — automates prospect research, CRM hygiene, quote follow-up, and pipeline forecasting so reps focus on closing
Agentforce Service Agent — handles order status, returns, and account inquiries autonomously, with intelligent escalation
Revenue Cloud and AI-assisted CPQ: configure-price-quote in minutes, not days — with error rates near zero
Salesforce OMS + Regrello: AI-monitored order orchestration and supply chain workflow automation
Einstein analytics and predictive forecasting embedded across the commercial operating system
ERP integration (SAP, Oracle) with real-time data surfaced to AI agents across every touchpoint
Migration from legacy platforms — zero disruption to live orders, full agentic capability from day one
Starts with a B2B Commerce Blueprint — an AI-accelerated assessment that maps your current state, identifies the highest-ROI investments, and designs the agentic operating model your commercial team can run without adding headcount.
Your storefront was built for search engines. Your customers have moved to agents.
AI shopping agents — embedded in ChatGPT, Perplexity, Google, and Salesforce — now surface products on behalf of buyers. If your catalog, data, and commerce infrastructure aren't optimized for agent discovery, you're already invisible in this channel.
02
Your team is too small to run personalized experiences at the scale buyers now expect
Agentforce merchandising agents continuously optimize product placement, pricing, promotions, and recommendations — doing in real time what used to require a team of analysts working in batch.
03
You want to grow GMV without growing your team or your media spend
Agentic re-engagement, cart recovery, and loyalty workflows operate continuously without supervision — converting sessions your team would never have time to chase manually.
04
You're a brand wanting to sell through Ulta Beauty Marketplace or similar channels
Getting listed is step one. AI-powered content optimization, performance monitoring, and retailer relationship management are what separate brands that scale from brands that stall.
What Rambler Does
Agentic commerce strategy — map every workflow currently consuming human time and design the AI agent that replaces it
Agentforce Buyer Agent — personalized shopping assistance, guided selling, and proactive re-engagement across every channel your customer uses
Agent discoverability strategy: optimize your product data, schema, and commerce APIs for AI shopping agents operating in ChatGPT, Perplexity, and Google's AI Mode
Social commerce integration: TikTok Shop, Instagram, Pinterest — shoppable content connected to live inventory and agentic fulfillment
Einstein AI: predictive product recommendations, next-best-action for service, and churn prediction built into your Salesforce stack
Composable storefront modernization: headless architecture designed to serve both human browsers and AI agents equally well
Starts with an Agentic Commerce Readiness Assessment — we map where AI agents can replace manual workflows, audit your agent discoverability, and design the operating model that lets your lean team punch well above its weight.
This Isn't AI As a Feature. It's AI As the Operating Model.
Every solution Rambler delivers is designed from the ground up for an agentic future — not bolted on after the fact. The platforms we work with (Salesforce Agentforce, Mirakl, Regrello, Informatica) are purpose-built for agent-driven operations. We're not retrofitting AI onto legacy architectures. We're designing the systems that AI agents will run.
The shift happening right now isn't about chatbots or copilots. It's about autonomous agents that monitor, decide, and act — handling the operational work your team doesn't have bandwidth for, at a speed and consistency no human team can match. We help you figure out where to deploy them first, how to govern them, and how to build the data foundation they need to be trusted.
Marketplace
Supplier onboarding agents, assortment intelligence, autonomous retail media optimization
Workflow & Data
AI data stewards, agentic approval workflows, real-time data quality enforcement
B2B Commerce
Agentforce sales & service agents, AI-assisted CPQ, predictive forecasting and churn signals
Agentic Retail
Merchant & buyer agents, agent discoverability, social commerce automation, GMV growth without headcount
The Agentic Commerce Stack — How We Think About It
Layer 5
Autonomous Agents
Agentforce, AI buyers, merchant agents — act without human instruction
Layer 4
Agentic Workflows
Regrello — event-driven, AI-monitorable, human-in-loop only where needed
Layer 3
Commerce & CRM Platform
Salesforce, Mirakl — the systems of record agents operate against
Layer 2
Master Data & Integration
Informatica MDM — clean, unified data that AI agents can actually trust
Layer 1
Transactional Systems
ERP, OMS, WMS — the operational backbone everything else depends on
The Rambler POV
"Most companies are trying to deploy AI agents on top of bad data and fragmented platforms. They fail — not because the technology doesn't work, but because the foundation isn't ready. We build the foundation first, then design the agents. In that order."
Not sure which path fits? That's exactly what the first conversation is for.
We Work With Leaders Expected to Do More With Less.
Rambler exists at the intersection of three commercial realities — B2B manufacturers modernizing their go-to-market, retailers building or operating marketplaces, and brands seeking distribution through major retail channels. If you're in one of these, you're in the right place.
Mid-market to enterprise · GMV growth without inventory risk
Segment 03
Brands Seeking Retail Distribution
Emerging to established · Ulta Beauty, Sephora, Target & more
Segment 01 · Complex Commercial Operations
Your Commercial Operation Is Sophisticated. Your Digital Stack Hasn't Caught Up.
If you run a complex B2B operation — manufacturer, distributor, industrial brand, healthcare company, or any business with multi-channel commercial relationships — you've probably hit the same wall: the platforms and the consulting firms both promise simplicity, then discover your business doesn't fit the template.
Dealer networks. Distributor tiers. Contract pricing. CPQ. Multi-region order management. These aren't edge cases — they're your business model. And they require someone who's actually implemented commerce at this level of complexity before, not someone learning it on your budget.
What Rambler Unlocks For You
B2B Self-Service at Scale
Revenue ↑
Buyers order, reorder, and manage accounts digitally — without a rep in the loop for every transaction.
One Connected Commercial System
Cost ↓
Sales, service, quoting, order management, and commerce on one platform — eliminating the reconciliation overhead that eats your team's time.
New Revenue via Marketplace
GMV ↑
Reach SMB customers your sales team can't serve profitably — with AI agents running supplier onboarding autonomously.
AI-Ready Data Foundation
Future-Proof
Clean master data, agentic workflows, and the integration layer that lets AI agents operate on your commercial systems with confidence.
Board-Ready Roadmap in Weeks
No $3M Bill
A funded business case and sequenced roadmap — without a six-month discovery phase or a consultant bench you're paying to learn your business.
Signs You're in This Segment
Orders still arrive by phone, fax, email, or spreadsheet
Manual order taking means errors, delays, and reps buried in admin instead of selling. Every order is a cost center.
Sales, service, and commerce run on different systems
No single customer view. Reconciliation eats hours. Decisions get made on stale data. AI is out of reach because the foundation isn't there.
You want to reach customers your sales team can't serve profitably
SMBs, long-tail accounts, new geographies — the cost-to-serve is too high through traditional channels. Digital and marketplace models change the economics.
Your product data is inconsistent across systems
Wrong prices, broken catalog pages, failed supplier integrations. Every AI initiative starts with an emergency data cleanup you didn't budget for.
Your Salesforce instance hasn't kept pace with the business
Configured for an older version of your business, never modernized. Revenue Cloud and Agentforce are on the roadmap but feel out of reach.
The board wants a digital roadmap — without a $3M consulting bill to produce it
You need a business case that gets approved and a roadmap that gets executed — not a strategy deck that gathers dust after the kickoff.
How Rambler Helps
B2B
End-to-end Salesforce modernization
Sales Cloud → Revenue Cloud → OMS → Commerce → Agentforce. One connected commercial operating system — with AI agents handling the operational work your team currently does manually.
Mktp
Marketplace strategy & implementation
Reach customers at low cost, attract new suppliers, and run onboarding autonomously with AI agents — no new ops team required to scale it.
Data
Workflow automation & MDM
Informatica + Regrello + Slack: clean data, agentic approval workflows, and the integration foundation AI agents need to operate on.
A B2B Commerce Blueprint or Marketplace Readiness Assessment — a 2–4 week AI-accelerated sprint that produces a board-ready business case and a sequenced roadmap.
Consolidated 20+ regional applications into one Salesforce platform. Simplified audiologist ordering. Built the D2C regulatory roadmap.
View case study →
Energy · Complex B2B
Oil & Gas Fluid Systems
Built the business case, designed the architecture, and selected the platform for real-time local pricing and inventory in B2B commerce.
View case study →
Distribution · 5-Year Roadmap
B2B Vending Supplier
Five-phase digital transformation roadmap — eCommerce, self-service, marketplace, smart inventory — built in weeks, not quarters.
View case study →
Segment 02 · Retailers & Marketplace Operators
Grow Your Assortment. Without Growing Your Inventory Risk.
The world's most successful retailers have learned to separate assortment growth from inventory ownership. A third-party marketplace lets you list more, earn more, and serve more — without the capital exposure of buying product you might not sell.
Mirakl is the platform serious marketplace operators choose. Rambler has practitioner-level depth with Mirakl — built through leading marketplace strategy for some of the world's largest distributors and retailers. We know where it's strong, where it needs careful configuration, and what day-one onboarding needs to look like to avoid the activation failures most programs hit in the first 90 days.
The Marketplace Revenue Model
Five ways your marketplace makes money
$
Commission Revenue
% of every GMV $
You set the rate. Every supplier sale earns a commission — high-margin income with zero inventory exposure.
Retail Media Income
Supplier-funded ads
Suppliers pay to promote their listings. You own the ad inventory on your own platform — a model Amazon runs at $46B/year.
Supplier Analytics Fees
SaaS-style recurring
Charge suppliers for performance data, category benchmarks, and buyer insights. Turns your data into a recurring revenue stream.
Expanded Assortment, Zero Inventory Risk
Capital-light
List thousands of products you never touch. Suppliers ship directly. Your GMV grows without your balance sheet growing with it.
Autonomous Operations via AI Agents
No ops headcount
AI agents handle supplier onboarding, content validation, performance monitoring, and reorder triggers — so your marketplace scales without your team scaling with it.
Ready to model what this looks like for your business?
Your marketplace initiative has been in planning for 18+ months
Internal alignment, vendor selection, and business case are stalled. You need someone who can unstick it fast.
Supplier onboarding is manual, slow, and inconsistent
Every supplier is a special case. Onboarding takes weeks. Content quality is all over the map. It's not scalable.
Mirakl is live but underperforming
Too few active suppliers, too little volume, suppressed listings you can't diagnose. The platform works — the operating model doesn't.
GMV targets require more assortment than you can buy
Your 1P buying budget can't keep pace with growth targets. Marketplace and dropship change the economics — but need to be designed properly.
No internal expertise to challenge vendor claims
Every marketplace platform has a strong sales team. You need someone who's actually implemented them to tell you the truth about where they over-promise.
How Rambler Helps
Marketplace Strategy & Mirakl Advisory
Business case, supplier portfolio strategy, platform selection, and operating model — including which parts AI agents run from day one.
Agentic Supplier Onboarding
AI agents handle intake, validation, content enrichment, and activation. Compress weeks to hours without adding an onboarding team.
Mirakl Performance Audit
For live-but-underperforming marketplaces: diagnose suppression, activation gaps, assortment holes, content failures. 90-day action plan delivered.
Retail Media Strategy
Design the supplier-funded ad model, attribution methodology, and AI-powered placement that turns your marketplace into a media profit center.
Typical Starting Point
A Marketplace Readiness Assessment or Mirakl Performance Audit — fast, focused, priced for the work not the firm. Current-state diagnosis and 90-day plan in weeks.
Strategy, supplier economics, Mirakl selection, and pilot launch — all in one engagement. Unlocked an SMB market segment the sales team couldn't serve at cost.
View case study →
Distribution · 3P Marketplace Launch
B2B Vending Supplier
Five-phase roadmap including a 3P marketplace — designed to capture digitally native buyers without adding a new ops team to run it.
View case study →
Segment 03 · Brands Seeking Retail Distribution
You Have a Great Product. Now You Need the Right Door.
Getting listed on a major retail marketplace is one of the highest-leverage distribution moves a brand can make. Ulta Beauty, Sephora, Target — these aren't just retail channels. They're audiences of millions of high-intent buyers who are already looking for what you sell.
But getting listed is only the first step. Winning requires content that passes retailer quality gates, pricing discipline that protects your brand, and the operational readiness to fulfill at scale. Rambler maintains an active CRM of brands in — or actively pursuing — these channels. We know the requirements. We know what works.
Retail Marketplace Channels
Where your brand could be selling
↗
Ulta Beauty Marketplace
Active Network
We maintain an active CRM of brands selling through Ulta's marketplace. We know the buyers, the content requirements, and how to accelerate your application.
Sephora Marketplace
Advisory
Strategic advisory on application readiness, content quality standards, and positioning within Sephora's assortment strategy.
Target Plus
Advisory
Operational readiness, data requirements, and integration guidance for brands pursuing Target's curated third-party marketplace.
Other Retail Channels
Case by case
We'll tell you honestly whether a channel is right for your brand and what it will actually take to succeed there — not just how to get listed.
You want to sell on Ulta Beauty but don't know where to start
The application process, content requirements, and operational readiness criteria aren't publicly documented. We know them.
You're listed but sell-through is disappointing
Getting listed and winning are two different things. Poor content, weak pricing strategy, and no retail media investment are the usual culprits.
Your product content doesn't meet retailer standards
Imagery, copy length, ingredient labeling, attribute completeness — each retailer has its own spec and will suppress non-compliant listings without warning.
No visibility into how your brand performs vs. category
You don't know how you compare to competing brands, what's driving traffic, or which products are worth promoting vs. cutting.
Your team is too small to manage multiple retailer relationships
Each retailer has different portals, reporting tools, and account expectations. AI-powered brand management tools can scale this without adding headcount.
How Rambler Helps
Retail Marketplace Readiness Review
A structured assessment of your eligibility, content quality, operational readiness, and pricing strategy — with a clear action plan for each target retailer.
Application & Onboarding Acceleration
Leverage our network and process knowledge to accelerate your application, navigate content requirements, and compress time-to-first-order.
AI-Powered Brand Performance Management
Continuous AI monitoring of listing health, content compliance, pricing alerts, and category benchmarks — without a dedicated team running the dashboards.
D2C as a Retail Complement
Design a direct channel that reinforces your retail partnerships rather than creating channel conflict — a common and costly mistake brands make when going D2C.
Typical Starting Point
A Retail Marketplace Readiness Review — a fast, focused assessment of where you are today vs. what your target retailers require. You leave with a clear action plan and the confidence to move.
A B2B manufacturer often also wants to launch a marketplace. A retailer building a marketplace often needs help attracting the right brands. A brand seeking Ulta distribution often needs to modernize their D2C operations at the same time.
Rambler's value is that we've operated across all three simultaneously — and can advise on the intersections most specialist firms miss. The first conversation will clarify exactly where you are and what to focus on first.
One Expert. Flexible Engagement. Tied to Your Outcomes.
The model is simple: you get direct access to the practitioner who does the work. No account managers. No offshore teams. No markup chain. And a pricing philosophy that's built around your results, not our utilization.
Engagement Models
We Scale From Manager to C-Suite.
Whatever level your team needs — we operate there. Strategic guidance, hands-on delivery, or full program ownership. Often all three at once.
01
Strategic Caddie
You have capable people. You need someone who's done this before to challenge the vendors, validate the roadmap, and make sure the decisions hold up in the boardroom. We operate at VP to C-suite level — guiding, not running.
"We're selecting a marketplace platform and need someone who's actually implemented Mirakl to pressure-test our requirements and lead the RFP."
02
Embedded Program Lead
Your team is executing but there's no one accountable for the whole thing. We embed as the fractional program leader — owning delivery, managing vendors, aligning stakeholders, and protecting the timeline and budget.
"We have a Salesforce implementation underway but the program is drifting. We need someone senior to take the wheel and get it back on track."
03
Fractional Commerce Executive
You need a VP or Chief Digital Officer level leader, but not full-time. We operate as your fractional executive — owning the commerce agenda, representing it in the leadership team, and building the internal team around it.
"We're building a digital commerce function from scratch and need a senior leader to define the strategy, hire the team, and own the P&L."
04
Hands-On Delivery Partner
For smaller organizations where the internal team is lean and needs hands-on help — not just advice. We roll up our sleeves: writing requirements, managing vendors, reviewing architecture, and doing the work.
"We're a $150M manufacturer with a two-person IT team. We need someone who can do the work, not just tell us what to do."
Pricing Philosophy
Built Around Your Results. Not Our Hours.
These engagements used to cost seven figures with a large GSI. They don't have to. Rambler offers a range of pricing structures designed to keep your costs predictable and tie our incentives to your outcomes.
For GMV-growth and marketplace engagements, we can structure a mutual benefit contract — agreeing on the outcomes upfront and sharing in the upside. Your costs stay flat. Our success is yours.
Model 01
Retainer
Fixed monthly fee. Defined scope. Consistent access. Best for ongoing strategic advisory and fractional executive roles.
Typical: Strategic caddie, fractional CDO
Model 02
Project-Based
Fixed fee for a defined engagement — assessment, roadmap, platform selection, or implementation leadership. Predictable cost, clear deliverables.
Typical: Blueprint, RFP, Readiness Review
Model 03
Outcome-Based
We agree on the outcome — revenue, GMV, cost reduction — and structure our compensation around achieving it. Mutual benefit contract.
Typical: Marketplace launch, GMV growth
Model 04
Hybrid
Base retainer plus performance upside. Keeps our engagement sustainable while aligning incentives with your results.
Typical: Long-term transformation programs
How Every Engagement Starts
Fast to Value. Designed to Transfer.
01
The First Conversation
30–45 minutes with Steve. No sales process. We talk about where your business is, what's broken, what you've tried, and what the stakes are. You'll know by the end whether Rambler is the right fit.
Duration: 30–45 minutes
02
Current State Assessment
AI-accelerated discovery of your platforms, processes, data quality, and competitive position. We compress what used to take 6 months into 2–4 weeks by going deep on what matters and skipping what doesn't.
Duration: 2–4 weeks
03
Business Case & Roadmap
A board-ready business case with ROI projections, a sequenced roadmap, and a clear recommendation on what to do first. Built to get funded — not just filed.
Duration: 1–2 weeks
04
Engagement Structure Agreement
We agree on the engagement model, pricing structure, and success metrics. For outcome-based work, we define the KPIs and the mutual benefit contract terms before anything begins.
Duration: 1 week
05
Delivery, Knowledge Transfer, & Scale
We deliver, with your team embedded throughout. Every engagement ends with documented playbooks, trained staff, and a roadmap your people can execute independently. We're done when you can do it without us.
Duration: Varies by scope
The AI Advantage
We Don't Just Use AI. We Build for It.
There are two ways to think about AI in a consulting engagement. The first: use it to write faster, summarize documents, and generate slides. Useful. Table stakes. The second — the Rambler way — is to design every architecture, every workflow, and every data model with AI agents as an intended operator from day one.
That means we ask at every step: which part of this should a human own, and which part should an agent run continuously without supervision? That question changes what you build. It changes the platform you choose. It changes what goes into the data model first.
And it means Rambler itself runs on AI — compressing the analyst work that used to require a bench into hours, so your budget goes to the judgment calls that can't be automated: strategy, stakeholder alignment, and the conversations that move programs forward.
AI-accelerated discovery — weeks of current-state mapping compressed to days
Agentic architecture design: every workflow scoped for human vs. agent ownership from the start
AI readiness scoring: we assess your data estate before any agent deployment
Automated competitive benchmarking and platform comparison in hours, not weeks
AI-assisted vendor RFP scoring, contract red-flag detection, and negotiation prep
Post-launch: continuous AI monitoring, anomaly detection, and performance alerting
Agent discoverability audit: is your product catalog structured for AI shopping agents?
"The same intellectual horsepower that used to require 20 people now requires one expert and the right tools. That's not a trade-off — it's an advantage."
~60%
Faster Discovery Phase
1
Accountable Voice
0
Offshore Handoffs
∞
Knowledge Retained
Ready to see what this looks like for your business?
B2B. D2C. Marketplace. Omnichannel. Across outdoor retail, healthcare, life sciences, energy, and distribution — the same practitioner who built the practices at IBM and Salesforce is doing the work.
D2C · Retail Transformation
Outdoor Footwear & Apparel Retailer
$250M→$500MSalesforce OMS
B2B + D2C · Re-Platform
Lifestyle Sports Retailer
B2B PortalSAP Commerce
Global B2B · Platform Consolidation
Hearing Aid Manufacturer
20+ Apps → 1Salesforce
B2B Marketplace · Life Sciences
Biotechnology & Pharma Distributor
MiraklSAP Commerce
Complex B2B · Industrial
Oil & Gas Fluid System Developer
B2B CommerceSAP
B2B Distribution · Digital Transformation
B2B Vending Supplier
3P Marketplace5-Year Roadmap
← Back to Experience
D2C · Retail Transformation
Doubling Online Revenue While Big Firms Watched From the Sidelines
Model
D2C · Omnichannel
Platform
Salesforce Commerce + OMS
Scale
7 Brand Sites · Global
2×Online Revenue
25%Faster Fulfillment
7Brand Sites Unified
The Situation
COVID hit the accelerator. Their infrastructure wasn't ready.
A global outdoor footwear and apparel retailer watched online demand explode — and immediately hit the ceiling of what their legacy infrastructure could handle. Salesforce Commerce Cloud licenses were undersized. Order management was a manual bottleneck routing orders through multiple handoffs. Seven D2C brand sites were running on fragmented, inconsistent storefronts that couldn't scale independently or share operational infrastructure.
They needed someone who could operate across the full stack — executive advisory, architecture design, and implementation oversight — without spinning up a 30-person GSI team and spending 18 months on discovery. Rambler came in, assessed the landscape, and had a plan within weeks.
What We Did
End-to-End. No Handoffs. No Offshore.
01
Order Management Overhaul
Implemented Salesforce Order Management to replace manual routing — cutting processing times 30% and enabling customer self-service order actions that reduced support volume.
02
License Right-Sizing
Restructured their SFCC licensing to handle the demand surge without overpaying. Saved budget that was reinvested in the composable architecture.
03
Composable Storefront for 7 Brands
Designed a composable architecture that let all seven D2C sites share infrastructure while maintaining distinct brand identities — dramatically reducing operational complexity and ongoing maintenance cost.
04
Customer Service Workflow Redesign
Streamlined service tooling to slash time-to-resolution. Self-service order tracking and modification reduced inbound contact volume significantly.
Outcomes
$250M to $500M. One voice. One engagement.
Revenue Doubled
Supported a 100% increase in online demand, growing online revenue from $250M to $500M without a proportional increase in operating cost.
Fulfillment 25% Faster
Order routing and processing times dropped, enabling faster, more reliable delivery at peak demand periods.
Customer Service Transformed
Dramatically lower time-to-resolution. Self-service options reduced inbound volume and freed service agents for complex issues.
The Rambler Difference
"A GSI would have staffed 20 people and taken a year. The difference is you get the person who built the practice — not the one they trained."
Replacing Fax Machines with a Modern B2B & D2C Commerce Engine
Model
B2B + D2C · Omnichannel
Platform
SAP Commerce Cloud (Hybris)
Scope
Full Re-Platform · Both Channels
100%B2B Orders Digitized
↑D2C Conversion Rate
2-in-1B2B + D2C · One Platform
The Situation
B2B by fax. D2C that couldn't support its own products.
A lifestyle sports retailer was running two broken commerce models simultaneously. Dealers ordered by phone and fax — costly, error-prone, with no visibility. The D2C site couldn't support in-store pickup, ship-from-store, or custom configuration for prescription-based products. They needed a single platform that could serve both without compromise — and a partner who'd actually run B2B and D2C simultaneously before.
What We Did
One platform. Two models. Done right.
01
Vendor-Neutral RFP & Selection
Led rigorous platform evaluation, scoring vendors against real requirements. Selected SAP Commerce Cloud for its depth on both B2B and D2C.
02
D2C Re-Platform
Added pickup-in-store, ship-from-store, and custom configuration for prescription products — capabilities the previous platform could never support.
03
B2B Portal Migration
Replaced phone and fax with a self-service digital portal — giving dealers order history, account management, and real-time confirmation.
Outcomes
Two models. One platform. Zero fax machines.
B2B Fully Digitized
Eliminated fax and phone ordering. Cost-per-B2B-order dropped dramatically as dealers moved to self-service.
D2C Conversion Up
Enhanced UX and new capabilities drove higher conversion rates and increased sales of custom products.
Future-Ready Foundation
Scalable architecture supporting continued B2B and D2C growth without additional platform investment.
The Rambler Difference
"Running B2B and D2C simultaneously on one platform is hard. Most consultants know one side. Rambler has done both — and the architecture proves it."
A global hearing aids manufacturer was running B2B operations across 20+ disconnected applications — one per region, per brand, per function. Audiologists navigated a complex, error-prone ordering process for custom-fit devices. And regulatory changes were signaling an imminent D2C shift requiring a fundamentally different platform architecture. They needed a single strategy — and a partner who could build the business case, select the platform, negotiate the contract, and design the architecture without a massive team.
What We Did
Business case to architecture. One engagement. No armies.
01
Platform Selection & Contract Negotiation
Selected Salesforce Commerce Cloud and OMS — and negotiated contract terms ensuring right pricing and flexibility for a multi-region rollout.
02
Audiologist Experience Redesign
Simplified B2B portal for audiologists: streamlined custom hearing aid configuration, fewer clicks, fewer errors, faster confirmation.
03
Phased Global Rollout Roadmap
North America first, then global — with D2C readiness layered in to meet regulatory requirements on schedule.
Outcomes
From 20 systems to one. At global scale.
20+ Systems → 1
Consolidated all regional and brand-specific applications into a single Salesforce ecosystem, dramatically reducing management overhead.
Audiologist UX Transformed
Custom hearing aid ordering: faster, simpler, and significantly less error-prone for audiologists and their patients.
Global + D2C Ready
Global rollout roadmap delivered alongside the D2C architecture required for upcoming regulatory expansion.
The Rambler Difference
"Most firms would've run a 6-month discovery to map 20 applications. Rambler assessed the landscape, built the business case, and had us in vendor selection within weeks."
Building a B2B Marketplace to Capture Markets No Sales Rep Could Reach
Model
B2B Third-Party Marketplace
Platform
Mirakl · SAP Commerce
Scope
Strategy → Pilot → Global
SMBUntapped Segment Unlocked
3P LivePilot Market Launched
↑New Supplier Growth
The Situation
High-touch sales leaving an entire market segment on the table.
A leading biotech company had built its business around high-touch, relationship-driven distribution. It worked for large accounts — but for SMBs, the cost-to-serve was too high to justify, and enormous whitespace was going unaddressed. A third-party marketplace was the answer: reach new buyers at low cost, attract new suppliers, and create a revenue stream from a market traditional distribution had written off.
What We Did
Strategy, supplier economics, platform — in one engagement.
01
Customer Segmentation & Portfolio Strategy
Identified SMBs as the primary audience, defined the product categories suited to low-touch marketplace dynamics, and built the supplier portfolio strategy.
02
Mirakl Platform Selection
Guided selection of Mirakl — evaluating price-setting, analytics, supplier onboarding automation, and international scalability against competing platforms.
03
Pilot Market Roadmap & Org Design
Phased roadmap starting with a single pilot market to validate the model. Internal org structure defined to support operations at global scale.
Outcomes
A new revenue model. Without a new cost center.
SMB Market Unlocked
Reached underserved SMB customers with low-cost, low-touch product categories — a segment previously inaccessible through traditional distribution.
Supplier Flywheel Started
New suppliers attracted by expanded reach, pricing autonomy, and actionable analytics — creating a compounding supply-side growth loop.
Pilot Live. Global Ready.
Pilot launched in key market with scalable architecture and org design ready for global expansion.
The Rambler Difference
"Building a marketplace isn't just a platform decision — it's a business model decision. Rambler brought the strategy, the supplier economics, and the architecture in one engagement."
Turning a Complex B2B Catalog into a High-Converting Digital Channel
Model
Complex B2B eCommerce
Platform
SAP Commerce · Sitecore
Challenge
Real-Time Local Pricing & Inventory
↑Online Conversion
Real-TimeLocal Pricing & Inventory
↓Rep-Assisted Orders
The Situation
World-class product. Digital experience losing sales.
A leading fluid system products provider — precision-engineered components used across semiconductors and pharmaceuticals — had a B2B digital commerce problem. Their platform was outdated, hard to navigate, and couldn't surface local pricing or inventory in real time. Customers who started online were dropping off and calling reps. With thousands of SKUs and complex local pricing structures, this required deep B2B architecture expertise — and a business case that could survive executive scrutiny.
What We Did
Business case. Architecture. Platform. All of it.
01
Executive Business Case
Built ROI case quantifying revenue lost to poor UX, the cost of rep-assisted orders, and the conversion uplift a modern platform would deliver.
02
Functional & Technical Architecture
SAP Commerce architecture integrating with corporate and local ERP to surface real-time local inventory and pricing during the ordering process.
03
Platform Selection & Implementation Roadmap
Led selection and delivered a phased roadmap sequencing delivery to minimize disruption and maximize early value realization.
Outcomes
Customers who could find, price, and buy — without a rep call.
Conversion Rates Up
Modern UX with real-time local pricing made it dramatically easier for customers to find and purchase — reducing rep-assisted order volumes.
Real-Time Pricing & Availability
Integration between corporate and local SAP systems enabled live pricing and inventory — a critical trust signal for B2B buyers.
Sales Reps Freed for Higher Value Work
Reduced order handling costs by shifting buyers to self-service, freeing reps to focus on new accounts and complex sales.
The Rambler Difference
"Complex B2B commerce needs someone who can translate technical architecture into executive language and back again. Rambler did both — without separate strategy and delivery teams."
A 5-Year Digital Transformation Plan Built in Weeks, Not Quarters
Model
B2B · Self-Service · 3P Marketplace
Platform
SAP Commerce · Adobe · Salesforce
Scope
Full 5-Phase Roadmap
5Phase Roadmap Delivered
↓Cost Per Sale
↑Cross-Sell Revenue
The Situation
Rising cost of sale. A digitally native buyer base arriving fast.
A B2B vending supplier had built a successful business on high-touch, rep-driven sales. But the economics were deteriorating — cost per sale was climbing while a new generation of digitally native buyers expected self-service, personalization, and Amazon-like convenience. They needed a five-year vision for how digital technology would reshape their business model — and a partner fast enough to actually move.
What We Did
Five phases. One strategy. Built to fund.
01
Five-Phase Digital Roadmap
eCommerce re-platform → self-service → digital marketing → 3P marketplace → smart inventory/wellness. Sequenced for funding and quick wins.
02
Platform & SI Selection
Led RFP evaluating eCommerce platform and system integrator — scoring on scalability, TCO, and alignment with the 5-year vision.
03
Architecture & Program Management
Defined architecture to support all five phases, then stayed as advisory and program management partner through implementation.
Outcomes
Lower cost to serve. Higher revenue per account. A roadmap that held.
Cost Per Sale Reduced
Shifting customers to digital self-service drove a measurable decrease in cost per sale across the account base.
Cross-Sell Revenue Unlocked
Digital personalization enabled new cross-sell opportunities the high-touch model consistently missed.
Digitally Native Buyers Captured
Positioned to acquire and retain a new generation of buyers expecting self-service and smart inventory management.
The Rambler Difference
"A five-year roadmap sounds like a year-long consulting engagement. Rambler delivered it in weeks — with enough detail to fund, enough vision to excite, and enough architecture to build from."
Straight Talk on Commerce. From Someone Who's Done It.
No thought leadership for thought leadership's sake. Steve shares what he's learned from implementing real systems at real enterprises — and what the AI moment actually means for your internal team.
Featured · Podcast
Salesforce Commerce Podcast
B2B Marketplaces: Building Amazon-Like Platforms for Enterprise Commerce
Steve Conway joins the Salesforce Commerce podcast to discuss B2B marketplaces — drawing on his time as IBM's Commerce Practice Lead for Distribution, Retail, and Consumer Goods. Real architecture decisions, real supplier economics, and what the next generation of marketplace operations looks like when AI agents handle the work that used to require a team.
Why B2B brands need to stop waiting and build marketplace capability — and agentic operations — now
How Mirakl and Agentforce together create an autonomous supplier onboarding and ops model
Commission structures, data management, and the economics of running a profitable marketplace
What fully autonomous marketplace operations look like in practice — and what preconditions make them work
Why clean master data is the non-negotiable foundation before any agentic deployment
Perspective
Why You Don't Need a GSI to Deploy Agentic Commerce
Large firms are selling AI transformation at 7-figure rates. Here's what lean, expert-led agentic deployments actually look like — and why the lean approach ships faster.
Framework
The Agentic Commerce Stack: What to Build First and Why
Clean data → event-driven workflows → commerce platform → agents. The order matters more than the technology. Most deployments fail because they start at layer 5.
B2B Marketplace
Mirakl + Agentforce: The Autonomous Marketplace Operating Model
Supplier onboarding agents. Assortment intelligence. Autonomous performance monitoring. What the next generation of Mirakl operations looks like when agents handle the queue.
Deep Dive
Agent Discoverability: Is Your Product Catalog Ready for AI Shoppers?
AI shopping agents in ChatGPT, Perplexity, and Google's AI Mode surface products on behalf of buyers. If your catalog isn't structured for agents, you're already invisible in this channel.
Get the Unfiltered Take
Commerce insights from someone who has implemented it — direct to your inbox, no fluff.
About Rambler
One Practitioner. Every Commerce Model. Every Scale.
Rambler is Steve Conway — 15+ years building commerce practices at IBM, Salesforce, and WPP, now working directly with the clients those firms used to serve. The difference isn't just the price point. It's that you get the person who actually did the work — not the firm that sold it.
A Caddie Who's Played Every Position on the Course.
In golf, the best caddies aren't former spectators. They're former players — people who've stood over the same putts, made the same mistakes, and learned which club to hand you before you ask. That's what separates a real caddie from someone carrying the bag.
Steve has played every position in the digital commerce ecosystem. Not in theory. In practice. He's been the software vendor who sold the platform, the solution engineer who designed the architecture, the delivery lead who ran the program, the practice builder who created the playbook, the client-side operator who lived with the consequences, and the GSI executive who scaled it all at enterprise level.
That full rotation is what makes the caddie analogy land. When you're facing a difficult hole — a complex B2B re-platform, a marketplace launch that's stalled, a Salesforce instance that never delivered — you don't need someone who's read about it. You need someone who's been there, made the call, and can tell you which club to pull without flinching.
The Rambler Difference
"Today's environment doesn't need a 30-person team of specialists. It needs one person who's played every role — and can translate between the boardroom, the product team, the SI, and the platform vendor without losing anything in translation. That's the caddie."
Roles Steve Has Actually Played
Vendor
Software Sales & Go-to-Market
Platform-side at Salesforce Commerce — advising enterprise retailers and manufacturers on digital strategy, designing offerings, and closing deals with Fortune 500 accounts.
Architect
Solution Engineering & Architecture
Designed B2B, D2C, and marketplace architectures across Salesforce, SAP, Mirakl, and composable stacks — translating business requirements into technical reality.
Delivery
Program & Delivery Leadership
Ran multi-million dollar implementations end-to-end — managing SIs, vendors, internal stakeholders, timelines, and budgets for some of the most complex commerce programs in the market.
Operator
Client-Side Commerce Leadership
Operated on the client side, overseeing marketplace strategy and third-party commerce implementation — accountable not just for delivery, but for revenue and GMV outcomes.
Builder
Practice & Business Building
Built practices from scratch — including scaling a digital commerce agency from $10M to $50M and launching an IBM marketplace practice that hit $7M in revenue in 18 months.
Caddie
Independent Advisor & Embedded Expert
Now: bringing all of the above directly to internal teams — without the overhead, markup, or layers of a firm. One voice. Every role. At whatever level the engagement needs.
The Philosophy
I've Built These Practices. Now I Bring Them Directly to You.
Large system integrators own digital commerce transformations by creating information asymmetry. They hire practitioners, build playbooks, train analysts — and resell that expertise at 10x. The practitioners who actually know what they're doing are layers removed from the client. You meet partners, but juniors do the work.
I've been that practitioner. At IBM Consulting, I led the Distribution eCommerce and Marketplace practice. At Salesforce, I was a strategic go-to-market leader for retail and consumer goods. At Gorilla Group (now WPP), I scaled the business from $10M to $50M. I built the practices that these firms still sell.
Rambler is what happens when you remove the markup chain. You get direct access to the person who built the playbook — augmented by AI tools that compress what used to take an analyst army, and priced around your outcomes rather than our utilization.
01
B2B, B2C, D2C, Marketplace — All of It
I've implemented every commerce model across every channel. No vertical is a stretch. No problem is new territory.
02
Salesforce & Mirakl Depth
Deep practitioner relationships with both platforms — including having led practice development and helped shape their go-to-market for key verticals.
03
Outcome-Based Commitment
I'm willing to structure compensation around your results. Revenue growth, GMV, cost reduction — mutual benefit contracts are on the table.
04
Built for the Agentic Era
Every engagement is designed with AI agents as intended operators — not bolted on after the fact. We build the data foundations agents trust, the workflows they run, and the platforms they act on. Then we hand that off to your team to own.
Steve Conway
Founder & Managing Partner
IBM ConsultingSalesforceWPP / Gorilla GroupAccenture / Acquity
Steve Conway has spent 15+ years at the center of digital commerce — building IBM Consulting's Distribution eCommerce and Marketplace practice, leading go-to-market strategy at Salesforce Commerce for retail and consumer goods, and scaling Gorilla Group from $10M to $50M. He's written the business cases, negotiated the contracts, managed the programs, coached the executives, and selected the platforms.
He's operated at every level of these engagements — from hands-on solution architecture to C-suite advisory. Now, with AI as a co-pilot, he brings that full stack of capability directly to clients, without the overhead of a firm behind him.
Most advisors have seen commerce from one or two angles. Steve has seen it from every seat at the table — which means he knows what each party is optimizing for, where deals break down, and how to get everyone aligned.
That full-circle view is what makes Rambler different from a boutique agency, a platform consultant, or a fractional exec who came up through one discipline.
Agency — Solution Architecture
Built the first omnichannel B2B/D2C portals at Acquity Group (now Accenture)
Designed and implemented early eCommerce solutions for enterprise manufacturers and retailers — before the category had a playbook. Learned what a real digital foundation looks like, and what breaks when you skip it.
Agency Scale — Practice & Business Building
Scaled Gorilla Group (now WPP) from $10M to $50M in revenue
Built the service offering, hired and trained the team, and drove the commercial growth that made Gorilla one of the leading commerce agencies in the market — across B2B, B2C, and omnichannel engagements for major brands in manufacturing, retail, and consumer goods.
Platform Side — Sales & Go-to-Market
Strategic sales executive at Salesforce Commerce for retail and consumer goods
Sat inside a platform vendor — understanding how software is positioned, where the gaps between promise and delivery live, and how enterprise clients are sold to. Advised Fortune 500 retailers and manufacturers on digital strategy and helped design Salesforce's go-to-market offerings for key verticals.
GSI — Enterprise Practice Leadership
Led IBM Consulting's Distribution eCommerce and Marketplace practice
Built IBM's marketplace practice from zero to $7M in 18 months. Managed strategic partnerships with Salesforce, Mirakl, Shopify, and Adobe. Responsible for the practice that large distributors and retailers paid 7-figure fees to access — and personally led engagements across automotive, consumer goods, healthcare, and industrial manufacturing at global scale.
Client Side — Commerce Operator
Led marketplace strategy and third-party commerce at a major specialty retailer
Sat on the other side of the table — accountable for outcomes, not just delivery. Oversaw the implementation of a Mirakl-powered marketplace, managed supplier relationships, and drove GMV growth. This is the perspective most consultants never get: what it feels like to live with the decisions after the SI leaves.
Now — Rambler Technology
Independent commerce advisor. Your caddie.
With AI compressing the work that used to require a team, one experienced practitioner can now deliver what firms of 30 used to — faster, more accountably, and tied directly to your outcomes. That's the model. That's Rambler.
Industry Recognition
The Credentials That Back the Conviction.
Rambler's credibility isn't claimed — it's documented. Steve's standing in the Salesforce, Mirakl, and broader digital commerce ecosystem is the product of fifteen years of showing up and delivering, not just speaking about it.
◈
Mirakl Partner Advisory Board
One of a small number of advisory board members who help shape Mirakl's partner strategy, product direction, and go-to-market for the enterprise segment.
◉
Salesforce Peak Performer
Recognized by Salesforce for exceptional performance in commerce and go-to-market — a designation earned from inside the platform vendor, not just as a consulting partner.
◎
Forrester & Gartner Subject Matter Expert
Engaged by both Forrester and Gartner as a subject matter expert in B2B commerce and marketplace strategy — the firms that enterprise clients rely on for independent market intelligence.
◐
Top-Ranked B2B Commerce Podcast Episode
Featured on the Salesforce Commerce podcast — one of the highest-ranked episodes on B2B marketplaces — discussing the Amazon-like platform model for enterprise distribution and the role of AI in marketplace operations.
Client Footprint
Worked Across Every Commercial Model.
Steve's client footprint spans more than 30 enterprise engagements across six industry verticals — from global automotive manufacturers to specialty retailers, Fortune 500 CPG brands to precision industrial companies. Every engagement type is represented.
Manufacturing & Distribution
Automotive components, industrial fluid systems, hearing technology, building materials, power tools, agricultural equipment
Retail & Consumer Goods
Specialty beauty, outdoor apparel, cycling, sporting goods, food & beverage, personal care, home improvement
Healthcare & Life Sciences
Medical device manufacturers, hearing health, dental and vision retail, pharmaceutical distribution, biotech
Energy & Industrial
Oil & gas fluid systems, HVAC, elevator systems, vending and facility services, valves and industrial components
Three forces converged to create the Rambler model — and they converged at exactly the right time.
First: budgets tightened. Companies that once funded 7-figure GSI engagements are being asked to deliver the same outcomes with a fraction of the team and cost. The expectation that you need an army to transform your commerce stack is being challenged everywhere.
Second: AI changed the leverage ratio. The analyst work that once required 15 people can now be done by one expert with the right tools — in a fraction of the time. That changes what a small, senior team can deliver.
Third: 15 years of sitting in every seat in the room means there's no learning curve. Steve can engage at C-suite level in the morning and review solution architecture in the afternoon. He knows what the SI is telling you and what they're not. He knows where the platform oversells. He knows what "done" actually looks like. That combination — at this moment — is what Rambler is built for.
↓
Budgets Are Flat. Expectations Aren't.
The companies that once funded $3M consulting programs are being asked to deliver the same commercial transformation for a third of the cost. Rambler is built for exactly this constraint.
×
AI Multiplies What One Expert Can Do.
AI compresses the analyst layer — research, documentation, benchmarking, RFP scoring, architecture diagramming. What used to take 15 people now takes one senior practitioner and the right tools. The leverage ratio has shifted permanently.
∞
15 Years in Every Seat = No Learning Curve.
Every stop in Steve's career built knowledge that compounds. The platform vendor perspective. The SI delivery experience. The agency scale. The client-side accountability. That's not a resume — it's a decision filter that makes every engagement faster, sharper, and more likely to actually hold up.
"The window to build agentic commerce on a solid foundation — while still having experienced practitioners available to guide it — is open right now. It won't be for long. The firms are catching up."
Let's Talk
Skip the Sales Process. Talk Directly to Steve.
Tell us where your commerce operations are today and where you're trying to get. You'll hear back from Steve directly — not an SDR, not an account manager.
Send a Message
What Are You Working On?
You'll hear back from Steve directly within one business day. No runround, no SDR, no qualification call — just a direct conversation.
"I take every first call myself. If Rambler isn't the right fit, I'll tell you — and I'll probably know someone who is. The worst outcome is a conversation that points you in the right direction."
