Oil & Gas Fluid System Developer

Increasing conversion across all channels with a simplified B2B purchasing experience

CHALLENGE

A leading provider of fluid system products and services, recognized the need to modernize its online purchasing platform to better serve customers and streamline operations. Challenges included:

• An outdated e-commerce system lacking user-friendly design and advanced functionality.

• Difficulty for customers in searching, navigating, filtering, and purchasing products efficiently.

• The necessity to integrate local inventory and pricing information in real-time during the online ordering process..

SOLUTION

Rambler Technology collaborated with the company to implement a comprehensive e-commerce enhancement:

1. Business Case Creation: Developed a compelling business case to justify the investment in a new e-commerce platform, highlighting expected improvements in customer experience and operational efficiency.

2. Executive Advisory: Provided strategic guidance to Swagelok’s leadership on digital transformation and e-commerce best practices.

3. Roadmap Development: Crafted a detailed implementation roadmap, outlining phases for platform selection, design, integration, and deployment.

4. Functional and Technical Solution Architecture: Designed a robust architecture leveraging SAP® Commerce to support enhanced e-commerce functionality and a more user-friendly design.

5. Platform Selection: Assisted in selecting SAP® Commerce as the optimal platform to meet the company’s requirements for scalability, integration, and user experience.

OUTCOMES

1. Improved Customer Experience: The upgraded platform made it easier for customers to search for, navigate, filter, and purchase products, enhancing overall satisfaction.

2. Operational Efficiency: Integration between SAP-based business systems at corporate and local levels enabled real-time querying of local inventory and pricing during the online ordering process, streamlining operations.

3. Increased Sales: The user-friendly design and enhanced functionality contributed to higher conversion rates and increased online sales.

Services Provided: Business Case Creation, Executive Advisory, Roadmap Development, Functional and Technical Solution Architecture, Platform Selection

Applications: SAP Commerce, Sitecore, SAP ERP

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