Oil & Gas Fluid System Developer
Increasing conversion across all channels with a simplified B2B purchasing experience
CHALLENGE
A leading provider of fluid system products and services, recognized the need to modernize its online purchasing platform to better serve customers and streamline operations. Challenges included:
• An outdated e-commerce system lacking user-friendly design and advanced functionality.
• Difficulty for customers in searching, navigating, filtering, and purchasing products efficiently.
• The necessity to integrate local inventory and pricing information in real-time during the online ordering process..
SOLUTION
Rambler Technology collaborated with the company to implement a comprehensive e-commerce enhancement:
1. Business Case Creation: Developed a compelling business case to justify the investment in a new e-commerce platform, highlighting expected improvements in customer experience and operational efficiency.
2. Executive Advisory: Provided strategic guidance to Swagelok’s leadership on digital transformation and e-commerce best practices.
3. Roadmap Development: Crafted a detailed implementation roadmap, outlining phases for platform selection, design, integration, and deployment.
4. Functional and Technical Solution Architecture: Designed a robust architecture leveraging SAP® Commerce to support enhanced e-commerce functionality and a more user-friendly design.
5. Platform Selection: Assisted in selecting SAP® Commerce as the optimal platform to meet the company’s requirements for scalability, integration, and user experience.
OUTCOMES
1. Improved Customer Experience: The upgraded platform made it easier for customers to search for, navigate, filter, and purchase products, enhancing overall satisfaction.
2. Operational Efficiency: Integration between SAP-based business systems at corporate and local levels enabled real-time querying of local inventory and pricing during the online ordering process, streamlining operations.
3. Increased Sales: The user-friendly design and enhanced functionality contributed to higher conversion rates and increased online sales.
Services Provided: Business Case Creation, Executive Advisory, Roadmap Development, Functional and Technical Solution Architecture, Platform Selection
Applications: SAP Commerce, Sitecore, SAP ERP