Scaling eCommerce for a Lifestyle Sports Retailer

CHALLENGE

The lifestyle sports retailer needed an eCommerce platform capable of supporting both its Direct-to-Consumer (D2C) and Business-to-Business (B2B) operations. Challenges included:

• Lack of scalability in the existing eCommerce system to meet future growth needs.

• Manual and outdated B2B ordering processes, reliant on phone and fax.

• A fragmented D2C experience, unable to handle modern features like in-store pickup, ship-from-store, and custom product configuration.

SOLUTION

Rambler Technology guided the retailer through a comprehensive transformation:

1. Created an RFP process to evaluate eCommerce technologies, assisting in scoring and selecting the best-fit platform, SAP Commerce Cloud (formerly Hybris).

2. Defined a strategic eCommerce roadmap, prioritizing the re-platforming and redesign of the D2C site, followed by the B2B portal.

3. Implemented innovative features in the D2C experience:

• Pickup in-store and ship-from-store capabilities.

• Product configuration for custom and prescription-based products.

4. Re-engineered the B2B portal to migrate ordering processes online, replacing costly manual workflows.

OUTCOMES

1. Improved Conversion Rates: Enhanced customer experience on the D2C site led to higher conversion rates and increased sales of prescription and custom products.

2. Operational Efficiency: Drastically reduced B2B cost per order by transitioning from manual (fax and phone) to a streamlined digital portal.

3. Future-Ready Commerce: Established a scalable eCommerce foundation capable of supporting both D2C and B2B growth.

Services Provided: RFP Creation, eCommerce Platform Evaluation, eCommerce Roadmap Design, Functional Design, Architecture Design

Applications: SAP Commerce Cloud (Hybris), SAP ERP